Increasing Client Engagement with Research Content
For a Global Specialist Market Analyst
Client Challenge: How can we ensure our content is up to date and our clients find what is most relevant?
Discover
Understand Client Needs: Engage with clients to gather feedback on their experience with release notes. Identify their pain points, preferences, and how they currently use release notes to derive value from your product.
Review Competitor Practices: Analyse how competitors present their release notes and market intelligence to see what works well in terms of delivering value to clients.
Identify Key Features and Updates: Identify which features and updates are most relevant to your clients and align with their business needs, ensuring that these are highlighted in the release notes.
Decipher
Simplify Complex Information: Break down complex market intelligence and product updates into clear, actionable insights. Make sure clients can easily understand how updates impact their work or decision-making.
Highlight Business Impact: Focus on explaining the direct benefits and implications of each update in terms that are valuable to the client’s business (e.g., improved forecasting, better competitive analysis).
Categorise Updates by Relevance: Group product updates based on client-specific segments (e.g., industries, product features, or use cases), making it easier for clients to find information most relevant to them.
Decide
Tailor Release Notes to Client Personas: Develop different versions of the release notes for various client types, such as technical users, decision-makers, and business analysts, to ensure each group gets the information they need.
Prioritise Key Insights: Identify and prioritise the most impactful updates, market trends, or new features that will have the greatest effect on your clients, and ensure these are highlighted.
Provide Actionable Recommendations: Include specific recommendations or next steps for clients to take advantage of new features or insights, helping them integrate the updates into their processes.
Deliver
Create Clear and Concise Formats: Ensure release notes are easy to navigate and presented in formats that clients can quickly scan, such as bullet points, summaries, and direct links to more detailed information.
Use Multiple Channels for Delivery: Distribute the release notes through various channels (e.g., email, in-app notifications, webinars) to ensure clients receive the information in the format they prefer.
Collect Feedback and Iterate: After release, gather feedback from clients on the usefulness of the release notes and continuously improve the content and format to better meet their needs in future updates.