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Readiness
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Streamlining Strategy for Investment Success
Value Creation, In the Business Ed Cordin 24/03/2025 Value Creation, In the Business Ed Cordin 24/03/2025

Streamlining Strategy for Investment Success

A vertical industry software vendor needed to unlock growth—we gathered external insight and worked with the leadership team to define a strategy that aligned ambition with day-to-day action.

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Putting Product First in Growth Strategy
Value Creation, In the Business Ed Cordin 24/03/2025 Value Creation, In the Business Ed Cordin 24/03/2025

Putting Product First in Growth Strategy

At a critical juncture, an AI tools company needed product clarity. Structured decision-making and external input delivered a sharper roadmap.

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Readiness Support for a Venture Capital Portfolio Company
Value Creation, In the Business Ed Cordin 24/03/2025 Value Creation, In the Business Ed Cordin 24/03/2025

Readiness Support for a Venture Capital Portfolio Company

Investors needed proof of market fit. Together, we built a tight analysis backed by evidence—helping the team move confidently toward funding.

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Post-Investment Market Category Optimisation
Value Creation, In the Business Ed Cordin 24/03/2025 Value Creation, In the Business Ed Cordin 24/03/2025

Post-Investment Market Category Optimisation

With pressure to scale fast, we delivered a focused research sprint to explore how an infrastructure software vendor market category could evolve—and where messaging and targeting needed to shift.

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Market Clarity for a Series A Scale-Up
Commercial Due Diligence, In the Business Ed Cordin 24/03/2025 Commercial Due Diligence, In the Business Ed Cordin 24/03/2025

Market Clarity for a Series A Scale-Up

Faced with mixed analyst messaging, we helped a scale-up clarify its position and category narrative—building confidence ahead of investment.

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Mezzanine Funding for a Market Disruptor Providing Specialist Clothing
Commercial Due Diligence, In the Business Ed Cordin 24/03/2025 Commercial Due Diligence, In the Business Ed Cordin 24/03/2025

Mezzanine Funding for a Market Disruptor Providing Specialist Clothing

In support of mezzanine funding, we pressure-tested assumptions around market opportunity, competition and growth for a niche clothing disruptor.

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Series B Funding Round for a Specialist Transportation Business
Commercial Due Diligence, In the Business Ed Cordin 24/03/2025 Commercial Due Diligence, In the Business Ed Cordin 24/03/2025

Series B Funding Round for a Specialist Transportation Business

With Series B on the line, an investor needed deep market context. We delivered the evidence—from risk to growth—that shaped their call.

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Market Entry in Clean Air Zones for Outsourcing Provider
Commercial Due Diligence, In the Business Ed Cordin 24/03/2025 Commercial Due Diligence, In the Business Ed Cordin 24/03/2025

Market Entry in Clean Air Zones for Outsourcing Provider

We supported a due diligence team to understand adoption triggers, key accounts, and policy to help shape a winning strategy for expansion into regulated zones.

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Increasing Client Engagement with Research Content
Strengthening, On the Business Ed Cordin 24/03/2025 Strengthening, On the Business Ed Cordin 24/03/2025

Increasing Client Engagement with Research Content

Working with a global market analyst, we addressed slipping engagement with research outputs. New formats and smarter distribution turned things around.

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Increasing a Client’s Insight Through a Scale Up Maturity Model and Toolkit
Strengthening, On the Business Ed Cordin 24/03/2025 Strengthening, On the Business Ed Cordin 24/03/2025

Increasing a Client’s Insight Through a Scale Up Maturity Model and Toolkit

Through co-creation, we helped a consultancy craft a framework and toolkit to assess scale-up readiness—turning initial conversations into long-term client value.

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Refining a Client’s Diagnostic Super Powers
Strengthening, On the Business Ed Cordin 24/03/2025 Strengthening, On the Business Ed Cordin 24/03/2025

Refining a Client’s Diagnostic Super Powers

We helped a boutique consultancy boost its early-stage impact by revamping diagnostics—faster delivery, clearer insight, and a stronger commercial hook.

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Leveraging Previous Projects to Strengthen Practice Performance
Readiness, On the Business Ed Cordin 24/03/2025 Readiness, On the Business Ed Cordin 24/03/2025

Leveraging Previous Projects to Strengthen Practice Performance

We helped a global market intelligence firm unlock value hidden in past projects. By surfacing patterns and pitfalls, they sharpened offerings, pricing, and delivery.

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Get Ready for Funding and Growth
Readiness, On the Business Ed Cordin 24/03/2025 Readiness, On the Business Ed Cordin 24/03/2025

Get Ready for Funding and Growth

To double recurring revenue, this scale-up needed a solid case for change. We assessed sales and marketing gaps, then built a clear roadmap to win internal buy-in.

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Market Sizing to Power Strategic and Operational Planning
Readiness, On the Business Ed Cordin 24/03/2025 Readiness, On the Business Ed Cordin 24/03/2025

Market Sizing to Power Strategic and Operational Planning

Our analysis gave the clarity to prioritise investment and segment more effectively over the long term.

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Enhancing Sales Strategy Through Propensity Modelling
Readiness, On the Business Ed Cordin 24/03/2025 Readiness, On the Business Ed Cordin 24/03/2025

Enhancing Sales Strategy Through Propensity Modelling

By building a predictive model, we helped a global sales team prioritise efforts and embed data-led planning into campaigns.

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