Market Sizing to Power Strategic and Operational Planning

For a Global Enterprise Software Vendor

Client Challenge: For its leading business units and associated propositions - develop a multi-year assessment of total addressable, serviceable, obtainable market for strategic and operational planning

Discover

Collect current objectives, market data, competitive insights, and regional considerations.

Decipher

Analyse the market data to calculate TAM, SAM, and SOM by considering both the macro and micro factors impacting the client’s opportunity.

Decide

Develop a strategic approach, including segmentation, positioning, marketing, sales strategy, and resource allocation, based on the insights gained from the market analysis.

Deliver

Implement the strategies, set KPIs, and ensure continuous tracking and adaptation to the market landscape.