Readiness Support for a Venture Capital Portfolio Company
For a Global Specialist Market Analyst and their Leading European Venture Capitalist client
Partner Client’s Challenge: To understand market landscape, competition and identify growth options
Discover:
Market Due Diligence (MDD) to support readiness for next round investment (Series A)
Clarify / confirm potential target market
Review significant forms of competition and provide comparison
Identify and estimate upside options in adjacent markets
Decipher
Fast start via off-the shelf data as jump off point for sizing / modelling
Structured desk research by client question for competitor analysis
Design, development and population of weighted comparison model
Top-down modelling of TAM
Decide
Identified and prioritised significant new opportunities, challenges, risks
Provided added value input for post-money strategy (segmentation, targeting and positioning)
Deliver
Progressive stakeholder meetings
Strategy workshop with portfolio company leaders
Support investor as SME with funding interactions