Streamlining Strategy for Investment Success
A vertical industry software vendor needed to unlock growth—we gathered external insight and worked with the leadership team to define a strategy that aligned ambition with day-to-day action.
Putting Product First in Growth Strategy
At a critical juncture, an AI tools company needed product clarity. Structured decision-making and external input delivered a sharper roadmap.
Readiness Support for a Venture Capital Portfolio Company
Investors needed proof of market fit. Together, we built a tight analysis backed by evidence—helping the team move confidently toward funding.
Post-Investment Market Category Optimisation
With pressure to scale fast, we delivered a focused research sprint to explore how an infrastructure software vendor market category could evolve—and where messaging and targeting needed to shift.
Market Clarity for a Series A Scale-Up
Faced with mixed analyst messaging, we helped a scale-up clarify its position and category narrative—building confidence ahead of investment.
Mezzanine Funding for a Market Disruptor Providing Specialist Clothing
In support of mezzanine funding, we pressure-tested assumptions around market opportunity, competition and growth for a niche clothing disruptor.
Series B Funding Round for a Specialist Transportation Business
With Series B on the line, an investor needed deep market context. We delivered the evidence—from risk to growth—that shaped their call.
Market Entry in Clean Air Zones for Outsourcing Provider
We supported a due diligence team to understand adoption triggers, key accounts, and policy to help shape a winning strategy for expansion into regulated zones.